Sioux Falls Area Running Club
Rebrand & Apparel
Reinventing the Running Club with Local Trail Mascots
Sioux Falls Area Running Club, a 20+ year non-profit running organization, asked us to create a creative mascot initiative to enhance their existing brand and increase race participation. By incorporating elements of their legacy with a new Sioux Falls branded twist, we devised a plan to bring excitement and energy to the club and their trail races.
February-April 2022
1,800% Engagement Rate on Facebook Instagram
To promote trail race events, Wire Design Company created a social media graphic library and Sioux Falls Area Running Club’s Communications chair posted daily. Between eye-catching graphics and consistent posting, the 1,800% engagement increase was achieved without spending any money on social media advertising.
What We Produced
76% Increase in Race Participation 2 Years in a Row
When partnering with Sioux Falls Area Running Club to roll-out their updated trail series rebrand.
"Awesome to work with in every way. Kristi's communication shows her professionalism and dedication to make sure our nonprofit organization was completely happy with the design process and the end results."
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